9/22/2023 0 Comments Zoom webinar linkedin liveYou’ll be able to take advantage of all the aforementioned features including better networking, lead generation, and detailed analytics.Ĭontent series are effective because they teach your audience to tune into your page at a specific time (meaning you can spend less time on marketing).LinkedIn algorithms prioritize Events in the newsfeed, so your event will benefit from enhanced discoverability.You’ll have all your professional connections in one place, making it easier to invite attendees (compared to using external virtual event platforms).Together, LinkedIn Events and Live can provide a more integrated experience for you and your audience, and here’s why. Take advantage of the integration with LinkedIn EventsĬonsider running your next virtual event on LinkedIn Events, leveraging LinkedIn Live to enhance interactivity and networking. This creates a more seamless virtual event experience for you and your audience. Now you can run a virtual event and live stream to your attendees all in one place (before you could only stream to LinkedIn Events using third-party tools). Recently, LinkedIn integrated LinkedIn Live with LinkedIn Events. LinkedIn Events offers the tools to help you stimulate engagement and networking before, during, and after the event capture attendee emails and receive detailed post-event analytics. LinkedIn Events is another free LinkedIn feature that gives you the tools to create, manage, and host fully virtual events. For B2B marketers especially, this can mean a big improvement in lead quality compared to other social media and live streaming platforms, where audiences are often more general. High-precision audience targetingĪnother major benefit of using LinkedIn Live is that it exposes your content to LinkedIn’s largely professional user base. The lack of anonymity discourages things like negative comments and trolling, and encourages a more meaningful discussion. Case in point, LinkedIn was ranked the most trusted social media platform.įor similar reasons, engagement on LinkedIn also tends to be better. By streaming using your real identity or company’s LinkedIn page, viewers are more likely to regard your content as trustworthy. What sets LinkedIn Live apart from the rest is its professional context. They can be recorded and hosted on a website, or created as a one-off live event to generate sign-ups and attendees that you or your sales team can contact at a. So why use LinkedIn Live specifically? Professional credibility That said, many other platforms offer live streaming. For example, LinkedIn reports that, on average, live video gets seven times more reactions and 24 times more comments than native video. It’s no secret that live video helps build deeper connections with audiences and drives higher engagement than VOD content.
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